ShotTam

Ukraine
Direct funding to media org
Grant start
Grant end
Primary distributions platform

ShoTam is a publication of Icebreaker, an influential NGO founded in 2017, and has gained prominence particularly in Ukraine’s regional areas and small towns, for its innovative, solutions-based content. In recent years, ShoTam’s audience has grown by 90%, with over one million social media followers and 300,000 monthly website visitors. Theplatform has increasingly concentrated on underrepresented and vulnerable groups, including women, internally displaced persons, and minorities. Its content highlights the achievements of small businesses, local activists, and other community-driven initiatives, aligning with its mission of promoting solution-focused journalism. ShoTam is exploring new tools and formats to maintain its growth trajectory, particularly with younger audiences, and plans to conduct audience research and pursue responsible partnerships to support this work. 

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